
Dear EmiratesGBC Family,
As the built environment continues to evolve in response to climate challenges and shifting market expectations, the role of sustainability professionals is shifting from advisory to accountability. Today, sustainability professionals are no longer only setting strategies or reporting performance, but actively shaping investment decisions, influencing design standards, and embedding sustainability into core business operations. This shift is further reinforced by growing expectations from investors and regulators to clearly link sustainability outcomes to financial performance and long-term value creation.
In our region, advancing sustainability requires a clear and balanced focus on key priorities. Decarbonisation remains the most urgent priority, particularly operational emissions and energy efficiency across existing assets. However, in this region, it is critical that decarbonisation is approached in a way that is economically and socially sustainable, recognising the role different sectors play in supporting livelihoods and economic growth.
Despite the progress being made, organisations still face challenges in embedding sustainability into everyday decision-making, One of the main challenges is shifting sustainability from a parallel initiative to a core business priority. This requires stronger governance, clearer accountability, and better integration into financial and operational decision-making. However, frameworks alone are not enough. Organisations need to invest in upskilling employees, ensuring they understand why sustainability actions are required and feel part of the journey, which strengthens accountability and delivery.
Looking ahead, innovation will play a defining role in shaping sustainable development. Digitisation and data-driven solutions are enabling more efficient management of environmental resources, while advancements in low-carbon materials, circular economy practices, and climate-responsive design are redefining how we build and operate. Nature-based solutions and water-efficient systems are also gaining momentum, offering practical and scalable approaches to address regional challenges.
As a community, we all have a role to play in advancing the green building movement. Active participation is key, contributing to working groups, sharing case studies, and supporting the development of industry guidelines. Equally important is transparency about progress, challenges, and implementation experiences, which enables collective learning and continuous improvement. Organisations can also play a powerful role in advocating for stronger baseline standards, mandatory green building certifications, embodied carbon disclosure, and energy and water efficiency requirements.
In this context, collaboration continues to be one of the most powerful drivers of progress. No single organisation can drive this transition alone. Platforms such as EmiratesGBC play a critical role in aligning stakeholders, sharing best practices, and advancing common standards. Collaboration enables faster scaling of solutions and supports policy alignment in ways that individual organisations simply cannot achieve independently.
To the next generation of sustainability professionals, the path ahead is both dynamic and impactful. Developing a strong understanding of how sustainability connects to business performance is essential. While technical knowledge remains important, the ability to influence decisions, communicate across disciplines, and engage in financial and governance discussions is equally critical. Sustainability has evolved rapidly—from a reporting function to a core driver of investment decisions, asset strategies, and executive accountability—and this evolution will continue. Those who can translate strategy into delivery, navigate both data governance and design standards, and balance environmental and commercial priorities will be best positioned to lead meaningful change. Staying agile in a rapidly evolving landscape, while remaining focused on tangible outcomes, will ultimately define success in this field.
Nazly Asadollahpour
Emirates Green Building Council Board Member
Sustainability VP
Majid Al Futtaim




